We rethink the parts that define how a bike looks, works and feels. Our work started with SUPER73, but the studio was never meant to stop at one model or one brand.

Every idea is sketched, designed, developed and 3D-modelled in-house in Eindhoven. We prototype, 3D-print, fit and test it on real bikes before it earns the Forty Customs name. Only then do specialist partners produce it in small, limited runs.